Starbucks VIA™ Ready Brew Road Trip brings VIA to the People

On September 15, Starbucks kicked off a two-week, coast-to-coast Starbucks VIA™ Road Trip. The Road Crew will connect with coffee lovers in two countries and 12 states and preview Starbucks VIA™ Ready Brew prior to nationwide launches in the U.S. and Canada on September 29. The Road Crew is made up of comedian and actress, Erin Foley and Starbucks social media guru, Brad Nelson. Their journey will include stops at various locations across the U.S. and Canada, including Vancouver, Denver, Chicago, Boston and New York City. They are accompanied by a documentary film crew that will capture the experience on the road, serving up webisodes at www.youtube.com/starbucks.