Starbucks Newsroom

Starbucks Launches However-You-Want-It Frappuccino® Blended Beverage

Tue, 04 May 2010 00:00:00 EST

SEATTLE – May 4, 2010 – Today, Starbucks (NASDAQ: SBUX) launches the new, However-You-Want-It Frappuccino® blended beverage in all U.S. and Canada retail stores, allowing customers to create a blended beverage that is uniquely their own. Customers can tailor their Frappuccino® beverage with a variety of fresh milks or soy, choose the intensity of their coffee and pick any combination of syrups or toppings – the same way they customize their favorite Starbucks® espresso beverage.  

“Ordering a beverage just as you like it has always been an important part of the Starbucks Experience,” said Annie Young-Scrivner, global chief marketing officer, Starbucks Coffee Company.  “The New However-You-Want-It Frappuccino® blended beverage is no exception. Our Frappuccino® blended beverages are now 100% customizable with the quality our customers expect from Starbucks."

 

Tazo to Unveil Zero Calorie Naturally Sweetened Bottled Teas at Natural Products Expo West

Fri, 12 Mar 2010 05:00:00 EST

ANAHEIM—March 12, 2010—Responding to consumer desire for naturally-sweetened beverages without the calories*, Tazo is debuting a new line of Tazo® Zero Calorie Naturally Sweetened Bottled Teas at Natural Products Expo West in Anaheim, California March 12 – 14, 2010. The new tea line, which is the first of its kind widely available in natural grocery retailers nationwide beginning April 1, 2010, will be offered in three consumer favorite Tazo blends—Passion, Zen and Refresh. Brewed from real tea leaves and botanicals, these new beverages were artfully crafted to provide the perfect balance of the refreshing flavor of tea and the zero-calorie all-natural sweetness of stevia.

 

Starbucks to Provide Additional Lower Calorie Options this January

Wed, 06 Jan 2010 13:00:00 EST

On January 12, Starbucks Coffee Company (Nasdaq: SBUX) will introduce new beverage and food options in participating U.S. stores as part of the company’s continued commitment to meeting the needs of its customers looking for options. Made with wholesome, high-quality ingredients that customers expect from Starbucks, the 90-calorie or less beverages and new hot Panini sandwiches are great choices for customers any time of day.

“Reducing the number of calories – even slightly – can have a great benefit over time,” said Katie Thomson, MS, RD, senior nutritionist, Starbucks Coffee Company. “Saving just 100 calories a day adds up to about 10 pounds of weight loss per year. And we know cutting calories should not mean depriving customers of great taste.”

“Our customers are looking for great tasting, wholesome options. The new Panini sandwiches are freshly made with high quality ingredients and are under 400 calories. We take great pride in delivering taste, nutrition and quality,” said Annie Young-Scrivner, Global Chief Marketing Officer, Starbucks Coffee Company.

Fact Sheet: Winter 2010 Beverage Trio

Wed, 06 Jan 2010 00:00:00 EST

Keep warm with three delicious, handcrafted beverages that will leave you feeling happily satisfied – but won’t derail your New Year’s resolutions.  To make this winter a little lighter, Starbucks has made it easy to enjoy your favorite drink in a lighter version, or find a new favorite for the New Year from our selection of beverages with 90 calories or less.

Tazo® Tea Launches Line of Well-Being Teas

Mon, 30 Nov 2009 00:15:00 EST

In an effort to provide consumers with a wider array of tea choices, Tazo® Tea is introducing a new line to their portfolio – Tazo® Well-Being teas. Available at Whole Foods, Target and other select retailers, these three new blends, Tazo® Thrive, Tazo® Rest and Tazo® Focus, can inspire serenity, tranquility and clarity through Tazo’s artfully selected ingredients. As with all Tazo® teas, the new line features premium, all-natural ingredients blended on site in Portland, Ore., to showcase the flavor consistency and quality.

Starbucks Vivanno™ Smoothies Fact Sheet

Tue, 30 Jun 2009 00:00:00 EST

Real Ingredients, Simply Delicious: Vivanno™ Smoothies

Starbucks Vivanno™ Smoothies are refreshing, nutritious beverages made fresh with simple, high-quality ingredients to give customers the energy they need to keep them going through the day.  

Starbucks Vivanno™ Smoothies are made with real ingredients—no artificial flavors, dyes or High-fructose corn syrup—and all are less than 300 calories, so you can’t make a “smoothie mistake.”  Each 16-fluid ounce smoothie also provides at least: 15 grams of protein, 5 grams of fiber, and one serving of fruit from one whole banana—and they taste delicious!

Vivanno ™ Smoothies are available in Company-owned and licensed stores across the U.S. and Canada, retailing for $3.95 - $4.15 U.S. and $4.40 - $4.75 Canada.

 

This Summer it’s all about African/Arabian Coffees at Starbucks

Tue, 12 May 2009 00:00:00 EST

To kick off Summer, Starbucks is bringing back a long-time customer favorite, Arabian Mocha Sanani, as part of our new line of seasonal coffees that launched this Spring. African/Arabian coffees offered at this time of year are at their peak of flavor, just like ripe berries that you would find at your local farmer’s market.  This batch of Sanani dazzles with a rich palette of bramble fruit, clove spice and cocoa flavors.

Give Me A Break - ‘Elevenses’ Tops London Poll

Wed, 25 Mar 2009 00:00:00 EST

LONDON; 25th March, 2009 – Starbucks (NASDAQ: SBUX) today celebrates the launch of Starbucks VIA™ Ready Brew into select London Starbucks coffeehouses. New research commissioned reveals that Londoners unanimously cite ‘elevenses’ as their favourite coffee moment, with 60% of the capital craving a mid-morning coffee.

Indeed, this much-loved break is stimulating a sense of community spirit as over a million Londoners* will buoy their mood in 2009 by enjoying ‘elevenses’ and coffee mornings with friends and neighbours.

Fact Sheet: Starbucks VIA™ Ready Brew - The Reviews Are In!

Tue, 24 Feb 2009 00:00:00 EST

On Tuesday, February 17 Starbucks unveiled a breakthrough innovation in instant coffee that delivers the same great taste and quality of Starbucks® coffee, Starbucks VIA™ Ready Brew. Guests at launch events were surprised and impressed to learn they were drinking instant coffee and praised Starbucks ability to create the authentic taste and quality of Starbucks® coffee in an instant form.

Starbucks VIA™ Ready Brew: A Breakthrough in Instant Coffee

Tue, 17 Feb 2009 07:00:00 EST

Starbucks today announced its latest innovation, a transformational instant coffee that replicates the body and flavor of Starbucks® coffee in an instant form.

While some instant coffees use lower-quality coffee beans and add chemicals and by-products, Starbucks VIA™ Ready Brew is 100% natural roasted coffee, made without preservatives. As with all Starbucks® coffee, Starbucks VIA™ Ready Brew is made with the highest quality coffee beans sourced from the top 3 percent of the world’s coffee supply. In developing Starbucks VIA™ Ready Brew, Starbucks developed a proprietary, patent-pending technology to preserve the coffee’s taste, quality and freshness.

“We have worked for nearly 20 years to develop an instant coffee that offers customers the quality and taste they expect from fresh-brewed Starbucks coffee, and a unique and convenient way for them to enjoy it,” said Starbucks chairman, president and ceo Howard Schultz. “This is a big move for us -- the opportunity to reinvent a category, create new rituals and grow our customer base is substantial.”

Starbucks Says Hello to a New Day With Pairings at $3.95

Mon, 09 Feb 2009 06:00:00 EST

Responding to the economic pressures facing its customers, Starbucks Coffee Company will introduce a selection of pairings each for $3.95 beginning March 3. These pairings will be available all day and provide customers with an average savings of as much as $1.20, and with 100 percent ethically-traded coffee and high quality ingredients, the pairings offer a value beyond price. Starbucks pairings combine a tall, handcrafted Caffè Latte or tall, fresh Brewed Coffee with some of its best-selling breakfast items. Two new artisan sandwiches will debut as part of the pairings.

“During these tough times, customers need to know they’re making a smart choice when they come to Starbucks,” said Michelle Gass, executive vice president of marketing and category, Starbucks Coffee Company. “That they’re getting the world’s finest coffee, delicious food made with quality ingredients, and an experience they can’t get anywhere else.”

Passion for Flavor

Wed, 04 Feb 2009 12:00:00 EST

Coffee and chocolate have been pleasing the senses for centuries. Both are complex, with aromas and flavors that are meant to be savored and lingered over. For coffee and chocolate lovers, connoisseurs say a tasting party is the perfect way to indulge your senses and explore your passion for flavor.

Whether it’s a romantic tasting for two or a party with several friends, coffee and chocolate experts alike say tasting parties are the new trend in at-home entertaining. And expert tasters from Starbucks and Fran’s Chocolates say it’s easy to host your own party now that specialty coffee and chocolate are more accessible than ever.

 

Starbucks Doubleshot® Energy+Coffee Stakes its Claim in the Ready-to-Drink Energy Coffee Subcategory

Thu, 22 Jan 2009 00:00:00 EST

SEATTLE and PURCHASE, N.Y. – January 22, 2009 – Starbucks Doubleshot® Energy+Coffee beverages have become top performers in the ready-to-drink (RTD) energy coffee subcategory since launching in June 2008. Currently, the line represents three of the segment’s five best-selling SKUs.^1 

Building upon this early success, the North American Coffee Partnership (NACP), a joint venture between Starbucks Coffee Company (NASDAQ: SBUX) and PepsiCo, Inc. (NYSE: PEP), today announced consumers will soon be able to enjoy the great-tasting invigoration of Starbucks Doubleshot® Energy+Coffee in a new flavor: Cinnamon Dulce.

 

¹ IRI Convenience, 4 weeks ending, December 28, 2008