SEATTLE and PURCHASE, N.Y. – January 22, 2009 – Starbucks Doubleshot® Energy+Coffee beverages have become top performers in the ready-to-drink (RTD) energy coffee subcategory since launching in June 2008. Currently, the line represents three of the segment’s five best-selling SKUs.¹ 

 

Building upon this early success, the North American Coffee Partnership (NACP), a joint venture between Starbucks Coffee Company (NASDAQ: SBUX) and PepsiCo, Inc. (NYSE: PEP), today announced consumers will soon be able to enjoy the great-tasting invigoration of Starbucks Doubleshot® Energy+Coffee in a new flavor: Cinnamon Dulce.
 

¹ IRI Convenience, 4 weeks ending, December 28, 2008