Starbucks Newsroom

Starbucks Introduces New Frappuccino® Blended Beverage Flavors; Invites Customers to Create Their Own “Frappuccino Remix” Experience

Tue, 01 May 2012 03:00:00 EST

SEATTLE, May 01, 2012 - Starbucks (NASDAQ:SBUX) today launched two new Frappuccino^® beverages for the summer and brought back old favorites, allowing customers in participating stores to try out the new beverages starting today. Customers can enjoy two new delicious Frappuccino^® blended beverage flavors – Mocha Cookie Crumble and Chocolate Cookie Crumble Crème.

The new offerings will be available in U.S. and Canada company-operated and licensed Starbucks stores for a limited time this summer. Also returning are customer favorites – the Mocha Coconut Frappuccino^® and the Coconut Crème Frappuccino^® blended beverages.

 

Limited Release of Starbucks Reserve® Organic Galápagos San Cristóbal Coffee at Select Starbucks Retail Locations

Tue, 24 Apr 2012 03:00:00 EST

Starbucks Reserve® announces the return of Organic Galápagos San Cristóbal, available for the first time at Starbucks since 2010. This exquisite selection is harvested from the farm Hacienda “El Cafetal” which only produces a small lot of 4,000 bags of coffee each year. Influenced by the rich nutrients brought to the Galápagos Islands by the Humboldt Current, the island’s intense sun, fresh-water springs and volcanic soil, Starbucks Reserve® Organic Galápagos San Cristóbal features herbal flavor notes with juicy acidity and a soft chocolate mouthfeel.

 

Available for a limited time at select stores featuring the Starbucks Reserve® coffee line, Starbucks will offer Organic Galápagos San Cristóbal coffee in half pound whole bean coffee to make at home for $15 /U.S. and $17/CAN. This coffee can also be enjoyed in-store by the cup through the Clover® brewing system, a tall (12 fl. oz.) cup of brewed coffee starts at $2.95/ U.S. and $2.95 /CAN.

 

Evolution Fresh™ Bottled Beverages Arrive at Select Starbucks Locations in Seattle

Tue, 17 Apr 2012 03:00:00 EST

The fresh-picked and delicious juices from Evolution Fresh™ are now available in bottled beverages at select Seattle Starbucks locations. Evolution Fresh™ juices contain fruits and vegetables that are squeezed and pressed fresh, bottled cold and never heated and without any artificial flavors and colors, to bring fresh-picked flavor and nutrition in every sip. 

To celebrate the roll out, Evolution Fresh™ juices will be sampled at select Starbucks stores, the Evolution Fresh retail store in Bellevue, and area Whole Foods and PCC stores on April 20-21 and April 27-28, 2012.

Evolution Fresh™ recently introduced a refreshed brand which clearly reflects the vibrancy of real, pure ingredients and products, and opened its first retail store in Bellevue, Wash.

Evolution Fresh™ bottled beverages are available at select Seattle Starbucks locations and grocery stores in the U.S., as well as at the Evolution Fresh retail store.

Starbucks Announces Beverage Innovation Using Green Coffee Extract with Starbucks Refreshers™ Beverage Platform

Wed, 21 Mar 2012 10:45:00 EST

SEATTLE, March 21, 2012 - Starbucks Coffee Company (NASDAQ: SBUX) today announced plans for a global entry into the energy category with Starbucks Refreshers™ beverages – making Starbucks the first to bring green coffee extract innovation to customers on a global scale. Starbucks Refreshers™ beverages are a breakthrough innovation that deliver thirst-quenching refreshment from real fruit juice and a boost of natural energy from a new source, green coffee extract. The new beverage platform gives the company an opportunity to introduce a completely new offering globally – yet another proof point of how Starbucks is executing its growth strategy.

“The launch of new products such as Starbucks VIA® Ready Brew, Starbucks® Blonde Roast Coffees and customizable Frappuccino are great examples of how we continue to leverage our coffee expertise. If anyone was going to innovate in coffee while delivering on an untapped energy and refreshment need state, it would be Starbucks,” said Annie Young-Scrivner, global chief marketing officer for Starbucks and president, Tazo Tea. “The energy category is the fastest growing category within measured CPG channels at $8 billion, up 16 percent over the last year^*. The launch of Starbucks Refreshers™ beverages continues to support our growth strategy to innovate with new products, enter new categories, and expand into new channels of distribution.”

 

Evolution Fresh Revolutionizes $3.4 Billion Cold-Crafted Juice Category with the Opening of Its First Store

Mon, 19 Mar 2012 00:00:00 EST

SEATTLE, March 19, 2012 - Four months after acquiring Evolution Fresh, Inc., Starbucks Coffee Company (NASDAQ:SBUX) today announced the opening of the first Evolution Fresh™ store and the transformation of the brand’s look and feel to better reflect the pure, natural ingredients in each beverage and its strategic expansion and growth. The Bellevue, Wash. store opening and refreshed branding positions Evolution Fresh as a leader in the $3.4 billion and growing cold-crafted juice category and furthers its commitment to evolve and enhance the customer experience with innovative and wholesome products.

 

Verismo® System by Starbucks, A New Premium Single Cup Solution for At-Home Espresso and Coffee Beverages, to Debut Just in Time for the Holidays

Thu, 08 Mar 2012 13:00:00 EST

SEATTLE, March 08, 2012 - As part of its commitment to bring exceptional coffee and espresso beverages to its customers, Starbucks Coffee Company (NASDAQ:SBUX) today announced the first at-home premium single cup machine that meets its commitment to taste and quality, the Verismo® system by Starbucks. The Verismo® system by Starbucks crafts both Starbucks-quality espresso beverages, from lattes to americanos, and brewed coffee consistently and conveniently one cup at a time.

Starbucks latest premium single cup innovation combines Starbucks signature Espresso Roast and drink recipes with precise Swiss engineering and a patent-pending high pressure extraction capability, giving customers the ability to create Starbucks-quality beverages. Through a strategic relationship with privately-held, Germany-based Krueger GmbH & Co. KG, Starbucks will market and sell the premium Verismo® system by Starbucks and Starbucks-sourced 100 percent arabica coffee and milk pods starting this fall.

Starbucks Celebrates Spring with Familiar Coffee Favorites and Four New Starbucks Petites

Tue, 06 Mar 2012 00:00:00 EST

SEATTLE, March 05, 2012 - Starbucks Coffee Company (NASDAQ:SBUX) offers a wide variety of deliciously handcrafted espresso beverages that customers can personalize – hot or iced – anytime of the day that is uniquely their own. There are more than 170,000 ways baristas can customize beverages at Starbucks, from a variety of fresh dairy selections to any combination of syrups, toppings, or just by adding extra shots. From March 8-14, Starbucks will feature a limited-time beverage offer to encourage customers to discover new espresso favorites. Customers can buy any espresso beverage before 11 a.m. and bring back their receipt to enjoy any hot or iced espresso beverage for half price after 2 p.m. that same day.

 

Fact Sheet: New Milk Steaming Pitcher

Tue, 06 Mar 2012 00:00:00 EST

Starbucks customers expect high-quality espresso beverages. From pulling the perfect shot of espresso, to creating velvety steamed milk, and connecting with customers, Starbucks baristas constantly strive to exceed these expectations by making delicious, handcrafted beverages. 

This spring, Starbucks introduces an innovative new milk steaming pitcher that enables Starbucks highly-trained baristas to consistently steam milk with a velvety texture and help ensure that high-quality espresso beverages are handcrafted perfectly every time. 

 

Fact Sheet: Hot or Iced. Morning or Afternoon. It’s Yours.

Tue, 06 Mar 2012 00:00:00 EST

The springtime weather may be unpredictable, but it’s good to know that brighter, warmer days are on the horizon –– recharge and refresh at Starbucks with your favorite hot or iced handcrafted espresso beverage.

We’re also bringing back a customer favorite and introducing new decadent offerings to complement your favorite premium espresso beverage from Starbucks. On March 6, 2012, four new Starbucks Petites and the return of Starbucks Tribute Blend® and Starbucks VIA Ready Brew Tribute Blend™ will be available in participating U.S. stores.

 

Limited Release of Starbucks Reserve® 100% Kona Coffee at Select Retail Locations

Thu, 01 Mar 2012 00:00:00 EST

Starbucks Reserve® announces the release of 100% Kona® Coffee, one of the most renowned and beloved coffees in the world for its exquisite floral and caramel aromas and flavors of citrus and nuts. The coffee is from a lush growing area that is only 20 miles long and two miles wide and is hand selected for quality to bring the most exquisite taste in every cup.

Fact Sheet: Starbucks Cup Magic App – Valentine’s Day 2012

Mon, 06 Feb 2012 00:00:00 EST

Starting February 6 for a limited time, Starbucks customers can experience the latest version of the Starbucks Cup Magic app just in time for Valentine’s Day. Originally launched during our holiday campaign, the Valentine’s Day-themed interactive app brings limited-edition Valentine’s Day Starbucks® hot cups to life with augmented reality technology. Connecting the digital world with the Starbucks store experience, users can download and enjoy the app to Celebrate everylove in their life. Customers simply download the app to create and send a personalized Valentine’s Day message or Starbucks Card eGift to brighten someone’s day! Share the love with this fun and festive app this Valentine’s Day at Starbucks. 

 

Starbucks® Blonde Roast Coffee – the Lighter Roast Perfected – Available in Retail and Grocery Stores

Tue, 10 Jan 2012 00:00:00 EST

SEATTLE, January 10, 2012 - Starbucks Coffee Company (NASDAQ:SBUX) today announced the availability of Starbucks® Blonde Roast, a lighter roast coffee from the company known for its signature dark roast, to meet the needs of the 54 million coffee drinkers in the U.S. who say they prefer a lighter roast coffee.* Starbucks® Blonde Roast will be available as a brewed option in Starbucks stores in the U.S. and is available in packaged coffee in Starbucks stores and where customers buy groceries in the U.S.

Perfecting a lighter roast coffee that delivers the great taste and quality customers have come to expect from Starbucks was achieved thanks to 40 years of sourcing, roasting and blending experience and an artful collaboration between Starbucks coffee quality team and roast experts.

 

Limited Release of Starbucks Reserve Organic Ethiopia Sidamo® Coffee at Select Retail Locations

Thu, 05 Jan 2012 00:00:00 EST

Starbucks announces the release of Organic Ethiopia Sidamo® coffee, one of the most renowned coffees in the world for its distinctive lemon flavors. For the first time in the Starbucks coffee line, follow the journey from crop to cup by scanning the QR code on the bag. From being meticulously tended by coffee farmers in their family gardens, to how each cherry is ripened and handpicked at the peak of its flavor, to the exquisite flavor notes in each cup, this digital journey is a unique opportunity for customers to learn more about this coffee.

 

Make a Difference This World AIDS Day With Your Beverage Purchase at Starbucks

Thu, 01 Dec 2011 00:00:00 EST

Starbucks Invites Customers To Share in the Spirit of the Season With the Gift of a Second Beverage For Free – Let's Merry

Thu, 17 Nov 2011 00:00:00 EST

Beginning Thursday, Nov. 17 – Sunday, Nov. 20, from 2 p.m.-5 p.m. Starbucks invites customers to bring a friend to participating stores in the U.S. and Canada and receive a free holiday beverage of equal or lesser value when purchasing another holiday beverage of choice.

Customers can enjoy any of Starbucks® popular holiday beverages—including the Peppermint Mocha, Gingerbread Latte, Eggnog Latte, and Caramel Brulée Latte, as well as the much anticipated new Skinny Peppermint Mocha, one of the most requested beverages on MyStarbucksIdea.com — and get one to share with a friend [for free or on us]!  

 

Starbucks Holiday Red Cups Come to Life, Signaling the Return of the Merriest Season

Tue, 15 Nov 2011 00:00:00 EST

SEATTLE, November 15, 2011 - Starbucks Coffee Company (NASDAQ: SBUX) celebrates the launch of the holiday season with an innovative new mobile app. This year, Starbucks will make the season come alive with Starbucks Cup Magic, an augmented reality app customers can download for free and use to discover Starbucks holiday characters found on iconic red cups, coffee bags and signage. Customers can watch beloved holiday characters leap to life in various merry holiday scenes. From carolers singing holiday tunes, to an ice skater practicing her spins, to a boy and his dog having a wonderful time sledding down a hill, the Starbucks Cup Magic app allows customers to interact with Starbucks characters in a festive and fun way, Starbucks-style, for the very first time.

 

Fact Sheet: Starbucks Cup Magic App – Holiday 2011

Tue, 15 Nov 2011 00:00:00 EST

Starting November 15, Starbucks customers can experience the NEW Starbucks Cup Magic app, an interactive app that brings Starbucks Holiday characters to life. As part of Starbucks focus on innovation and elevating  the Holiday experience, customers can download and use the app to discover Starbucks Holiday characters as they leap to life in merry holiday scenes by scanning Starbucks iconic red cups, Holiday coffee bags and store signage. This fun and festive app leverages cutting edge technology to provide customers a meaningful experience this holiday season. 

 

Starbucks® Thanksgiving Blend Available in the U.S.

Mon, 14 Nov 2011 00:00:00 EST

Created to go perfectly with stuffing and pumpkin pie, this full-bodied blend of coffees from Guatemala and Sumatra pairs perfectly with all of the flavors of Thanksgiving. Starbucks® Thanksgiving Blend combines subtle spice flavor, cocoa notes and hints of fine herbs to complement a special holiday meal.  

Starbucks Acquires Evolution Fresh to Establish National Retail and Grocery Health and Wellness Brand

Thu, 10 Nov 2011 09:00:00 EST

Listen to the November 10, 2011 conference call

SEATTLE, November 10, 2011 - As part of its commitment to evolve and enhance the Customer Experience with innovative and wholesome products, Starbucks Coffee Company (NASDAQ:SBUX) today announced the acquisition of Evolution Fresh, Inc. Starbucks has seen success with expanded healthier menu items to deliver the nutritious, on-the-go options consumers are seeking. With this acquisition, Starbucks will reinvent the $1.6 billion super-premium juice segment, its significant next step in entering the larger $50 billion Health and Wellness sector.

 

Limited Release of Sun-Dried Ethiopia Harrar® Coffee at Select Starbucks Locations

Mon, 07 Nov 2011 00:00:00 EST

Starbucks announces the release of Sun-Dried Ethiopia Harrar® coffee, one of the most renowned coffees in the world. Available for a limited time at select stores featuring the Starbucks Reserve™ coffee line, Starbucks will offer Sun-Dried Ethiopia Harrar® in half pound whole bean coffee to make at home ($18 /U.S. and $21/CAN), or to enjoy in-store by the cup through the Clover® brewing system, a tall (12 fl. oz.) cup of brewed coffee starts at at $3.25 (U.S.) and $3.75 (CAN ).

Starbucks Reserve® Sun-Dried Ethiopia Harrar® features rich, rummy spice notes with sweet flavors of dried berry and chocolate. Sun drying accentuates this coffee’s wild, unpredictable flavors and has long been the processing method used by farmers in Ethiopia’s Harari region.  

 

Nearly 30 Million Starbucks® Coffee K-Cup® Portion Packs Hit U.S. Store Shelves This Week

Tue, 01 Nov 2011 21:00:00 EST

SEATTLE, November 01, 2011 - The wait is over. Starbucks® coffee K-Cup® Portion Packs for the Keurig® Single-Cup Brewing system hit store shelves this week at major food, drug, mass, club, specialty, and department store retailers throughout the U.S. Starbucks Corporation (NASDAQ:SBUX) is the exclusive licensed super-premium coffee brand for the Keurig® Brewer, which is produced and sold by Green Mountain Coffee Roasters, Inc. (NASDAQ:GMCR).

“We are excited to elevate the more than $3 billion dollar single-cup coffee category with the introduction of Starbucks® coffee K-Cup® Packs,” said Jeff Hansberry, president, Channel Development for Starbucks. “We have seen tremendous success in the premium single-cup category with Starbucks VIA® Ready Brew and look forward to expanding our portfolio in this high-growth segment by offering our customers another way to enjoy a perfect cup of coffee at home.”

 

Starbucks Aims Innovation at Multi-Billion Dollar Global Coffee Market

Tue, 18 Oct 2011 00:00:00 EST

SEATTLE, October 18, 2011 - In a five-city press conference today, Starbucks Coffee Company (NASDAQ:SBUX) announced the introduction of Starbucks® Blonde Roast, a completely new roast profile for Starbucks that builds on its 40-year heritage of sourcing and roasting the world’s finest coffee.

 

Starbucks VIA® Ready Brew House Blend and Breakfast Blend Hit Grocery Shelves in the U.S.

Wed, 12 Oct 2011 10:00:00 EST

SEATTLE, October 12, 2011 - Marking the two-year anniversary of the Starbucks VIA® product line, the company (NASDAQ:SBUX) today announces the availability of Starbucks VIA® Ready Brew in House Blend and Breakfast Blend at select grocery stores across the U.S. The introduction of the new instant coffee varieties further reinforces Starbucks global coffee leadership and its commitment to offering customers high-quality coffee wherever they go.

Fall Into Starbucks for the Best Start in the Morning

Tue, 04 Oct 2011 00:00:00 EST

Starbucks is offering customers a better way to start each day with high-quality sandwiches at a great value.

From October 4-10, customers can start the morning right with any breakfast sandwich, including the Bacon & Gouda Artisan Breakfast Sandwich, for just $2.00 with a purchase of any handcrafted Starbucks beverage.

Starbucks sandwiches are made from only the finest ingredients and are the perfect complement to any variety of Starbucks premium coffees, including Italian Roast, French Roast, Café Verona and Pike Place® Roast.

*$2.50 in Canada

       

New Starbucks Card Features Braille Lettering, Extends the Starbucks Experience

Tue, 27 Sep 2011 00:00:00 EST

Extending the Starbucks Experience to our customers, recognizing and responding to their unique preferences and needs, Starbucks introduces a card featuring the word “Starbucks” in Braille. The Card is now available in participating Starbucks stores in the U.S. and Canada for a limited time and online at StarbucksStore.com while supplies last.

Starbucks has taken a number of steps to make stores more accessible and welcoming to customers. From store design to retail training to world-class customer service, Starbucks seek to provide partners (employees), customers and the communities with the best possible Starbucks Experience. In the U.S., large print Braille menus have been available upon request at participating stores since 2008.

 