SEATTLE, May 01, 2012 - Starbucks (NASDAQ:SBUX) today launched two new Frappuccino^® beverages for the summer and brought back old favorites, allowing customers in participating stores to try out the new beverages starting today. Customers can enjoy two new delicious Frappuccino^® blended beverage flavors – Mocha Cookie Crumble and Chocolate Cookie Crumble Crème.

The new offerings will be available in U.S. and Canada company-operated and licensed Starbucks stores for a limited time this summer. Also returning are customer favorites – the Mocha Coconut Frappuccino^® and the Coconut Crème Frappuccino^® blended beverages.
 

Starbucks Reserve® announces the return of Organic Galápagos San Cristóbal, available for the first time at Starbucks since 2010. This exquisite selection is harvested from the farm Hacienda “El Cafetal” which only produces a small lot of 4,000 bags of coffee each year. Influenced by the rich nutrients brought to the Galápagos Islands by the Humboldt Current, the island’s intense sun, fresh-water springs and volcanic soil, Starbucks Reserve® Organic Galápagos San Cristóbal features herbal flavor notes with juicy acidity and a soft chocolate mouthfeel.
 

Available for a limited time at select stores featuring the Starbucks Reserve® coffee line, Starbucks will offer Organic Galápagos San Cristóbal coffee in half pound whole bean coffee to make at home for $15 /U.S. and $17/CAN. This coffee can also be enjoyed in-store by the cup through the Clover® brewing system, a tall (12 fl. oz.) cup of brewed coffee starts at $2.95/ U.S. and $2.95 /CAN.
 

Evolution Fresh™ bottled beverages are available at select Seattle Starbucks locations and grocery stores in the U.S., as well as at the Evolution Fresh retail store.

SEATTLE, March 21, 2012 - Starbucks Coffee Company (NASDAQ: SBUX) today announced plans for a global entry into the energy category with Starbucks Refreshers™ beverages – making Starbucks the first to bring green coffee extract innovation to customers on a global scale. Starbucks Refreshers™ beverages are a breakthrough innovation that deliver thirst-quenching refreshment from real fruit juice and a boost of natural energy from a new source, green coffee extract. The new beverage platform gives the company an opportunity to introduce a completely new offering globally – yet another proof point of how Starbucks is executing its growth strategy.

“The launch of new products such as Starbucks VIA® Ready Brew, Starbucks® Blonde Roast Coffees and customizable Frappuccino are great examples of how we continue to leverage our coffee expertise. If anyone was going to innovate in coffee while delivering on an untapped energy and refreshment need state, it would be Starbucks,” said Annie Young-Scrivner, global chief marketing officer for Starbucks and president, Tazo Tea. “The energy category is the fastest growing category within measured CPG channels at $8 billion, up 16 percent over the last year^*. The launch of Starbucks Refreshers™ beverages continues to support our growth strategy to innovate with new products, enter new categories, and expand into new channels of distribution.”
 

SEATTLE, March 19, 2012 - Four months after acquiring Evolution Fresh, Inc., Starbucks Coffee Company (NASDAQ:SBUX) today announced the opening of the first Evolution Fresh™ store and the transformation of the brand’s look and feel to better reflect the pure, natural ingredients in each beverage and its strategic expansion and growth. The Bellevue, Wash. store opening and refreshed branding positions Evolution Fresh as a leader in the $3.4 billion and growing cold-crafted juice category and furthers its commitment to evolve and enhance the customer experience with innovative and wholesome products.
 

SEATTLE, March 08, 2012 - As part of its commitment to bring exceptional coffee and espresso beverages to its customers, Starbucks Coffee Company (NASDAQ:SBUX) today announced the first at-home premium single cup machine that meets its commitment to taste and quality, the Verismo® system by Starbucks. The Verismo® system by Starbucks crafts both Starbucks-quality espresso beverages, from lattes to americanos, and brewed coffee consistently and conveniently one cup at a time.

Starbucks latest premium single cup innovation combines Starbucks signature Espresso Roast and drink recipes with precise Swiss engineering and a patent-pending high pressure extraction capability, giving customers the ability to create Starbucks-quality beverages. Through a strategic relationship with privately-held, Germany-based Krueger GmbH & Co. KG, Starbucks will market and sell the premium Verismo® system by Starbucks and Starbucks-sourced 100 percent arabica coffee and milk pods starting this fall.

SEATTLE, March 05, 2012 - Starbucks Coffee Company (NASDAQ:SBUX) offers a wide variety of deliciously handcrafted espresso beverages that customers can personalize – hot or iced – anytime of the day that is uniquely their own. There are more than 170,000 ways baristas can customize beverages at Starbucks, from a variety of fresh dairy selections to any combination of syrups, toppings, or just by adding extra shots. From March 8-14, Starbucks will feature a limited-time beverage offer to encourage customers to discover new espresso favorites. Customers can buy any espresso beverage before 11 a.m. and bring back their receipt to enjoy any hot or iced espresso beverage for half price after 2 p.m. that same day.
 

Starbucks customers expect high-quality espresso beverages. From pulling the perfect shot of espresso, to creating velvety steamed milk, and connecting with customers, Starbucks baristas constantly strive to exceed these expectations by making delicious, handcrafted beverages. 

This spring, Starbucks introduces an innovative new milk steaming pitcher that enables Starbucks highly-trained baristas to consistently steam milk with a velvety texture and help ensure that high-quality espresso beverages are handcrafted perfectly every time. 
 

The springtime weather may be unpredictable, but it’s good to know that brighter, warmer days are on the horizon –– recharge and refresh at Starbucks with your favorite hot or iced handcrafted espresso beverage.

We’re also bringing back a customer favorite and introducing new decadent offerings to complement your favorite premium espresso beverage from Starbucks. On March 6, 2012, four new Starbucks Petites and the return of Starbucks Tribute Blend® and Starbucks VIA Ready Brew Tribute Blend™ will be available in participating U.S. stores.
 

Starbucks Reserve® announces the release of 100% Kona® Coffee, one of the most renowned and beloved coffees in the world for its exquisite floral and caramel aromas and flavors of citrus and nuts. The coffee is from a lush growing area that is only 20 miles long and two miles wide and is hand selected for quality to bring the most exquisite taste in every cup.