Fact Sheet: STARBUCKS VIA™ Ready Brew

Coffee drinkers don’t have to compromise on taste or miss a valuable coffee moment with Starbucks VIA™ Ready Brew. For more than 20 years, we’ve been looking for a way to guarantee our customers Starbucks quality coffee in an instant form. Starbucks VIA™ Ready Brew is now available all US and Canada locations and through select partners like apparel retailer REI (Recreational Equipment, Inc.), on United Airlines US flights over two hours, Omni Hotels as well as select Marriott locations.

Using natural roasted coffee and made through a unique processing method to capture the same quality found in our whole bean coffee, free of the by-products or chemicals, Starbucks VIA™ Ready Brew has the great aroma, body and rich flavor you would expect from Starbucks® brewed coffee. Offered in both Colombia and Italian Roast, Starbucks VIA™ Ready Brew is made from the same high-quality beans found at your neighborhood Starbucks. Requiring just hot or cold water, a delicious, high-quality cup of coffee with the aroma, body and rich flavor can be made in an instant.

IT’S ALL ABOUT TASTE
It took a lot of work to create an instant coffee worth of Starbucks. We use 100% natural roasted arabica beans to create a blend of instant and microground coffee. The result is a cup of instant that tastes like a cup of Starbucks award-winning fresh brewed. Enjoy the smooth, rich flavors of Starbucks® Italian Roast or the nutty flavor of Starbucks® Colombia.

GREAT COFFEE STARTS WITH THE BEST BEANS
With the flavor, body and acidity you’d expect from Starbucks, beans for Starbucks VIA™ Ready Brew are sourced under Starbucks™ Shared Planet™ and are 100% arabica beans—the same quality you’d find in our whole bean. With Starbucks VIA™ Ready Brew you can enjoy the same high-quality coffee you’d find in a Starbucks store – anytime, anywhere.

NEVER BE WITHOUT GREAT COFFEE
The convenient packet of instant and micro-ground coffee makes coffee on-the-go a simple and delicious experience. Whether it’s on your next flight, or while taking a hike, you’ll never be without a great cup of fresh-brewed coffee again. Plus, you’ll find an incredible value with each cup for less than $1.