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Nov 16, 2009 Starbucks Turns (RED) This Holiday Season Starbucks Thanks Customers for Their $15 Qualifying Purchase with a Limited Time Offer CD Featuring Starbucks and (RED)™ Exclusive Tracks
SEATTLE, November 16, 2009 - Starbucks Coffee Company (Nasdaq: SBUX) celebrates the holidays and gives customers an opportunity to shop at Starbucks and give back. For a limited time, customers can turn any purchase (RED)™ by spending $15 in a participating Starbucks store in the U.S. and Canada and Starbucks will contribute $1 U.S. to the Global Fund. As a thank you, while supplies last, customers will receive a complimentary “All You Need Is Love” limited time offer CD, featuring Starbucks and (RED)™ exclusive tracks from John Legend, U2, Dave Matthews Band and Playing for Change. “We’re proud to offer Starbucks customers the chance to turn their daily purchase (RED) and be a part of making a significant contribution to the Global Fund,” said Howard Schultz, Starbucks chairman, president and ceo. “To date, less than a year after launching our partnership with (PRODUCT)RED, Starbucks has generated contributions equaling more than 6 million daily doses of antiretroviral medicine through the purchase of select (STARBUCKS)RED products to help those living with HIV in Africa.” “Through this successful partnership, Starbucks is giving their customers the opportunity to do good every day through their (RED) purchase – it all adds up,” said Susan Smith Ellis, CEO, (RED). “(RED) partners and events have already contributed more than $138 million to the Global Fund and this money has supported AIDS programs in Africa that have reached more than 4 million people. We’ve seen firsthand how this investment helps expand the capabilities of national AIDS programs and how it can literally transform people’s lives through access to proper treatment and care.” Also launching on November 17 is the www.Starbucksloveproject.com, a website where customers can explore the “All You Need Is Love” CD, view exclusive videos, and contribute a drawing to the ‘Love Gallery’, resulting in a five cent U.S. contribution from Starbucks to the Global Fund. Delight in Your Favorite Starbucks® Holiday Beverage This year’s beverage lineup features the return of holiday favorites – Peppermint Mocha, Gingerbread Latte and Eggnog Latte – and the introduction of something new and exciting: Caramel Brulée Latte, a brilliant complement to the beverage traditions our customers have come to love. A combination of espresso and steamed milk flavored with rich caramel sauce and topped with whipped cream and shimmery pieces of caramel topping, the Caramel Brulée Latte is a festive treat during the holiday season. Celebrate the 25th Anniversary of Starbucks® Christmas Blend Starbucks® Christmas Blend, also known as Starbucks® Holiday Blend, reaches its silver anniversary this year, marking 25 years of Starbucks customers celebrating their holiday moments with this beloved coffee tradition. In honor of its 25th anniversary, Starbucks® Christmas Blend will be available while supplies last in a special 25-ounce size at all company operated stores in the U.S., ideal for holiday parties or brewing at home every day. Fulfill Wish Lists Starbucks is the perfect and convenient gift destination for everyone on your list. For customers traveling for the holidays, entertaining guests or simply treating themselves to an exceptional cup of coffee, Starbucks VIA™ Ready Brew (now available in decaffeinated Italian Roast) is just the right fit. The small packages fit nicely in a stocking and can easily be paired with a Starbucks Card or other holiday merchandise. Each season our customers look forward to the highly coveted seasonal Starbucks Card designs. In addition to the seasonal Cards, Starbucks collaborated with designer Christian Siriano who created a mini Starbucks Card, giving customers a chic way to purchase their coffee. Following in the footsteps of the successful (STARBUCKS)RED Card launched last winter, Starbucks will also begin offering a new (STARBUCKS)RED Card and a mini (STARBUCKS)RED Card this holiday season. Each time a customer pays for their purchase at participating stores in the U.S. and Canada with either Card through December 31, 2010, Starbucks will contribute 5 cents U.S. to the Global Fund to fight AIDS in Africa.
About Starbucks Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com. About (RED)™ and (PRODUCT) RED™ (RED)’s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT)RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Bugaboo, Converse, Gap, Emporio Armani, Hallmark, Dell, and Starbucks. Since its launch in the Spring of 2006, more than $135 million has been generated by (RED) for the Global Fund. (RED) money is at work in Swaziland, Rwanda, Ghana and Lesotho. For more information, visit http://www.joinred.com/. < back
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