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Jul 06, 2009
Starbucks® Ice Cream Invites Facebook® Users to Treat Friends and Family
National Ice Cream Month is Celebrated with Super-Premium Ice Cream Giveaway
SEATTLE and ENGLEWOOD CLIFFS, N.J. – July 6, 2009 – There’s no better ingredient for creating the perfect summer day than ice cream; research has actually proven ice cream is the food most likely to bring a smile to people’s faces.* In celebration of National Ice Cream Month, Facebook users have the chance to share 280,000 free pints of super-premium Starbucks® ice cream. Over a two-week period, from July 6-19, 20,000 pints of Starbucks® ice cream will be available each day. Beginning at 12:00 a.m. EST on July 6, Facebook users can visit http://apps.facebook.com/starbucksicecream/, log in and follow easy instructions to share a coupon redeemable for a free pint of any Starbucks® ice cream flavor. Participants can treat others or – if the temptation is too great – indulge themselves by claiming one of just over 800 coupons available at the top of each hour. Considering a whopping 90 percent of American households enjoy ice cream,** Starbucks® ice cream is an ideal way for Facebook users to surprise and delight friends and family. Starbucks® ice cream is made with high-quality, all-natural ingredients and is available by the pint at grocers and convenience stores across the U.S. Inspired by some of consumers’ favorite Starbucks® beverages, Starbucks® ice cream is offered in four delicious flavors: Caramel Macchiato (swirled Coffee and Vanilla ice creams with ribbons of golden caramel); Mocha Frappuccino® (swirled Coffee and Chocolate ice creams); Java Chip Frappuccino® (Coffee ice cream with dark chocolaty chunks); and Coffee (swirled Coffee and Espresso ice creams). To learn more about the Starbucks® ice cream Facebook giveaway, visit http://apps.facebook.com/starbucksicecream/. For further details about Starbucks® ice cream, please visit www.starbucksicecream.com. More Ice Cream Facts** - July was declared National Ice Cream Month in 1984 by then President Reagan; the third Sunday of the month (Sunday, July 19 this year) is designated National Ice Cream Day.
- ‘Tis the season: Ice cream sales in the summer months are 30 percent higher than the rest of the year.***
- What a day for a sundae: Out of all of the days of the week, most ice cream is purchased on Sunday.
- It takes, on average, 50 licks to finish a single scoop of ice cream.
In September 2008, Starbucks and Unilever signed an exclusive licensing agreement for the manufacturing, marketing and distribution of Starbucks® ice cream. The new, super-premium Starbucks® ice cream line began rolling into grocery and convenience stores across the U.S. this past spring.
*According to a Unilever-sponsored study conducted by researchers at the University of Amsterdam
**According to the International Dairy Foods Association (IDFA)
***According to the makers of Starbucks® ice cream
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at
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About Unilever
Unilever’s mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products.
In the United States, the portfolio includes major brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs nearly 12,000 people in both the United States and Puerto Rico – generating nearly $10 billion in sales in 2008. For more information, visit
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Facebook® is a registered trademark of Facebook Inc.
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